Jolene didn’t choose property management; she was shaped by it. Growing up alongside her father’s brokerage meant understanding the weight of the work before she ever held a file. She saw what it looked like when an owner trusted someone with their asset, and what it cost when that trust was broken. That stayed with her.When she officially stepped in, 2004, first to cover a leave, then to co-found Custom Property Services in 2006, she wasn’t just learning the theory. She was running operations, managing staff, and figuring out why certain systems worked and others didn’t. Her graduate research had actually focused on exactly that question: how small businesses retain great people when large corporations are always circling. It turned out the answer, and the job were the same thing. It made her the kind of operator who doesn’t just read the report, but knows what’s behind the numbers, and knows how to build a team that stays.
That academic foundation, a Master of Arts and a Master of Science in Tourism Management, with a dissertation rooted in human resources and small business leadership, wasn’t a detour from property management. It was preparation for it. People-first thinking, organizational systems, understanding what makes a team function under pressure: that’s the work, whether you’re in a graduate program or managing a commercial portfolio.
In 2015 she rebranded Custom Property Services into Custom Realty Ltd. not to start from scratch, but to build deliberately. The focus was commercial clients, a boutique portfolio, and a team small enough that nothing gets lost, and every client is actually known. Today, with over two decades of experience spanning residential, commercial, and operational leadership, she oversees a team that manages almost 200 residential units and a commercial portfolio across office, retail, industrial, and mixed-use properties throughout BC.
Outside the office, Jolene is active in her communities in life and business, and is the kind of person who shows up the same way everywhere, consistently, with full attention and passion. That’s not a coincidence. It’s how she was raised to operate.
For owners, this means working with someone who has seen property management from every angle, maintenance, operations, finance, brokerage. As well as studied what makes small teams exceptional, and then went and built one.